Amazon Whisperer

Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

-My current business model only has one revenue driver. That driver is a daily fee paid by the user for my services. I could also charge a membership or annual pass fee.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

-I think to enhance my service to surfers; I should also do a full line of rental products. Surfboards and stand up paddle boards. I guess it would also make sense to offer surf lessons to introduce new people into the sport and increase my clientele.

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
   

-I think I could offer the zip line for use just for fun to pull people out into the water different speeds according to their ability. If I did this I could use my services for something other than a help aid to surfers to get them past the breakers. This will allow me to sell rides on flat days too. This way I can increase my customer base from just surfers to also thrill seekers.

 

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
  
• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

-Customers did not like the fact that it was nearly impossible to duck dive this board due to its floatability.

-Customers found this board to glide across the water very easy. Some said they caught more waves on this board than on their smaller boards

• Describe what design/usability changes you'd make to the product. 

-The only changes I would make to this product is make a leash mandatory on every surfboard of safety reasons.

• Describe why you think this product would make a good addition to your current product/service offering.
  -This product makes a great addition to the current service that I would be offering to surfers. First of all: this style is a soft top which is great for safety reasons. It is a longer board making it much easier for the firs time surfer. Having this product available for rent at the beach is always a great option for a surfer who just doesn’t want to spend his time transporting a board to and from the beach.