Week 5 Reading Reflection

Week 5 Reading Reflection

1. I would say the biggest surprise for me in the Week 5 readings was all of the different specific activities of feasibility analyses. There were about fifty four different feasibilities that a new venture should vet before opening a new business. The categories are Technical, Market, Financial, Organizational Capabilities and competitive analysis. I just wonder how many businesses start up without ever even exploring all of these activities. It just goes to show you that you need more than just a good idea to be successful in business. I was also surprised by the sheer number of new start-ups each year.
2. The confusing part of the reading for me was about the importing ideas where the Moonlight Company would not even venture into the United States on their own before just letting someone else in the US take part of their profits.
3. How and who decided the different categories for the New-Venture Idea list?
   I would like to ask the author where a prospective entrepreneur can find a check list that would eliminate most of the downfalls of a new business.